The only Marketing Principle you need to know...........

This is the most important marketing principle you will ever need to know - and you won't find any mention of it in any marketing courses, anywhere!

The sole purpose of all your marketing should be to drive people to your website.

On your website you should then collect their contact details.

Then you can use email marketing techniques to develop a relationship with them and turn them from a prospect to a client.

Thats it!!!

If you do that - you're marketing will be successful. But obviously there's more to it than that - you must learn how to make all your marketing activities drive people to your website. Your website must be a lead generation vehicle where people will trade their contact details for something you are giving them free and finally you must have and use an autoreponder correctly.

More on that next.............

Email Marketing - your first marketing strand.

I hope you're all undertaking email marketing? The easiest and most effective current marketing strand - get yourself an emailer marketing system; spend some time setting it up properly and then it does it all for you! What could be easier. OK, you've still got to have the right value proposition to tempt them with - but that shouldn't be a problem to you (if it is - you've got  some serious problems).

Don't worry too much about people saying your emailing them to often - it's hard to do really. I send out emails to over 3000 people, and on average get about 10-12 unsubscribes each time, and a couple of  "snotty" emails from people (who get deleted from the distribution list); when compared to the number of ermails sent - this is a very small percentage.

You need to "touch" a prospective client around 17 times before they will buy from you! Some of these "touches" can be by email - the rest by your other marketing strands. More on these next.

Speak soon

Keith

Extreme Value as a single marketing strand

Do you use extreme value as opne of your marketing strands - you should do.

What else do you use? BEM currnetly operates 17 different marketing strands - some more developed than others. More on these soon.

Give you clients an extra 10% FREE and do it now!

Giving your clients an extra 10%

If we diverted, say 10% of our Marketing budget to provide an extra 10% of effort to our existing clients - free of charge - what would that give us?

We would be able to provide value above and beyond what they were expecting.

We would be undertaking the best possible marketing activity we could do!

We would be looking after our existing clients!!

At BEM, we call this Extreme Value.

Relationships - and the first stage - Making the Right Connections

As you saw below - the top of the Built Environment Marketing version of the sales funnel is "Relationships".

Metaphorically this is the widest possible area of the funnel where the amount of opportunities is infinite. Following our business model the first stage is making the right connections - so here you need to be undertaking networking, getting referrals, we need to be getting speaking and writing opportunities and you need to be making the most of the opportunities provided online and through the media.


This reduces the amount of relationships from infinite to a more manageable number. By then undertaking effective marketing techniques you are making the connections you have aware of the service or product that your company provides.

More about this next.

What is the Sales Funnel?

For those of you who may be unsure as to hat the traditional "sales funnel" model is - I thought it worthwhile to clarify that in this particular blog. Below - is a typical example of the traditional "Sales Funnel". It shows the sales process (theoretically) from the "whole world" of raw leads - thorugh to the acquistion of commissions.

I was looking at this funnel through the Creating relationships ... and making them profitable busness model. I think the following sales funnel below shows a better view through the process:

This shows the reality of what we have to do to get commissions. More on this next.

[Posted with iBlogger from my iPhone]

How do you make Connections?

I've been thinking a lot recently about how you actually make connections. As you know; Making Connections is the first part of the Creating Relationships ... and making them Profitable business model developed by Built Environment Marketing Ltd.

You've all seen the typical sales funnel? with the very wide mouth at the top - which is designed to signify the wealth of connections and therefore, funnelling down, opportunities available.

Well - this is a true, if simple - representation of what the world of Marketing and Business Development is all about. It shows the "sales process" - but doesn't show you how to get from the wide mouth - to the restricted (and potentially) profitable bottom of the funnel.

This is where the Creating Relationships ... and making them Profitable model comes into its' own.

Over the next few weeks - I will be delving deeper into the "sales funnel" and showing you where it needs to be updated - both in structure - but most importantly - in thinking.